This is the branding for an elegant and authentic chocolate shop. Kept a focus on the history of the cacao bean with an effort to incorporate the Aztecan culture into the design.
This project focused on solving the design problem of building a brand.
The objective was to develop a brand identity for a fictional restaurant,
chosen at random, over the course of 11 weeks. Once the type of
restaurant was decided, we were required to research topics and
ideas that would help to guide the brand for it’s intended purpose.
The objective was to develop a brand identity for a fictional restaurant,
chosen at random, over the course of 11 weeks. Once the type of
restaurant was decided, we were required to research topics and
ideas that would help to guide the brand for it’s intended purpose.
The overarching idea for this project was to show how to consistently
represent a brand and make the necessary changes along the way
to incorporate new or transitional ideas. The point was to develop
and change the project as we went along in order to improve
visual communication between the consumer and the product.
represent a brand and make the necessary changes along the way
to incorporate new or transitional ideas. The point was to develop
and change the project as we went along in order to improve
visual communication between the consumer and the product.
